BRUGES, THE HOME OF FINE CHOCOLATE

BELGIAN CHOCOLATE IS POSSIBLY THE FINEST IN THE WORLD, SO WHY NOT PLAN A VIRTUAL GETAWAY TO THE CHARMING MEDIEVAL CITY OF BRUGES

The links between Bruges and cocoa go way back: it all began in the late Middle Ages, when some of the city’s families started to look for new products in which to trade. They already traded in sugar cane from Madeira, and when the Spanish brought cocoa from the New World in the sixteenth century, they soon learned to mix it with sugar. And so began the first chapter of a long story to which new pages continue to be added today as master confectioners create new treats for the sweet-toothed and new ways are discovered to enjoy and use the age-old delight.

Bruges is a true chocolate lab thanks to over 50 expert chocolatiers, some long-established as well as other exciting new talents. So may experts in one place means there are a thousand ways to enjoy chocolate in the city, from traditional crafts to the most innovative creations.  No other city in the world offers more choice or higher quality chocolate products.